Flashreed

Brand Identity & Collateral Design

About The Brand

Flashreed is a digital-first news agency aiming to revolutionize how stories are told online. The brand needed a striking identity that communicates speed, credibility, and relevance — all while standing out in the highly saturated digital media space.

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Client: Flashreed
Industry: Digital Media / News
Role: Lead Brand Designer
Tools Used: Adobe Illustrator, Photoshop

The Problem

Flashreed, a new digital news agency, needed a distinct brand identity that could cut through the noise in a crowded online news space. The challenge was to visually communicate speed, credibility, and modernity — all while building trust with a digital-first audience.

The Solution

We designed a bold and clean visual identity that reflects Flashreed’s mission to deliver fast, reliable news. A carefully chosen color palette reinforces urgency and trust, while adaptable brand collateral — including stationery and digital templates — ensures consistency across all platforms. The final design system gives Flashreed a confident, recognizable look that supports its voice as a modern news brand.

Working with Orebz on the Flashreed brand was a turning point for us. The design perfectly captured the fast-paced, digital-first nature of our news platform while still looking clean and credible. We’ve received compliments from both readers and partners, and we’re proud to show off our new look.

Emeka Gerald

Founder

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